Video dominates the entertainment world.  From free-to-air TV to YouTube, its vast audiences are matched by its ability to command subscription and advertising revenues.  But as new platforms accelerate the fragmentation of the market, who will triumph in the war for viewers' eyeballs and dollars?

In 3i's view, the greatest rewards will go to content owners.  By controlling formats, rights and characters with proven appeal, they have an assurance of enduring success in a world that presents producers, broadcasters and platforms with challenges and uncertainty.

Go to 'The Long View'