Crevan O'Grady, Partner (video)

Well when we look at what will be the platform people will consume content on in the future, we've concluded that is a risk we don't really want to be in the business of taking, so we don't feel that trying to find the right platform for mobile, whether it's mobile phones or mobile people, trying to find the right way of streaming a product to people's homes or to their laptops or to their PDA or to their iPhone or whatever it is, that is not something we want to be investing in, that is a venture experimentation risk, not private equity risk return.  So our view of moving to the content is driven exactly by that, distribution is fragmented.  It is up to the big mainline players who already have too much skin in the game to experiment with those things.  We need to be investing in content which is platform agnostic in that sense and if there is audience appearing, is capable of delivering content for those audiences rather than trying to create the platform for seeking them out.  So I don't know what the successful platform will be but I do know that that is not a risk I want to be funding, that's not a private equity risk return model.

Waheed Alli, Chairman Chorion (audio)

I'm afraid, as consumers, and I'm the worst offender, I'm not as sophisticated as people assume, as a consumer.  So, for example, it's a bit like the music people, who rig up fantastic hi-fi systems with Surroundsound and all kinds of stuff, and they say, "you can really tell the difference."  Well, I can't tell the difference, to be honest.  You know, I watch television in the kitchen on a small TV screen that sounds quite plastic.  And I'm happy to watch television on an aeroplane on a screen the size of my hand.  I want to watch something, it'll engage me. 

Sometimes I will pay for a premium experience and I'll want to watch something on, you know, an amazing screen, or I will go to the cinema for a particular film but, by and large, when I'm travelling, I just want to watch something.

Peter Smith, President NBC Universal (audio)

I'm not enough of an expert on mobile, I'm just a regular user of mine, and I think, I need to see technology really move a big – take a giant step in the UK before this becomes easy to use.  I mean, I just find it so slow to get a clip or anything.  I have to click through five times to finally get to what I want to get.  And I've almost abandoned it.  And until that gets fixed, I think mobiles are in a tough spot.

Crevan (video)

Yes, going back to what we previously discussed about what kinds of content we'd be attracted to, if somebody comes to us and says ‘I'm going to be the leader in mobisode TV content', I wouldn't see that as proven stable, with longevity or live, it's not the criteria we would apply, so I'd look at that and say guys, that may well work for you but you're now treading clearly into the hit based part of the content.  Whatever that content is, you've chosen a single channel and you're taking technology risk and adoption risk which is not something we would be interested in doing.

Waheed (audio)

No, I'm platform-neutral, as a content owner and a content controller, we are platform-neutral.  We don't care who wins.  In the end, we own premium content and they're always knocking at our door saying, "can we have you first?"