Search
6 podcasts
with this article
Over the last five years, the ubiquitous white box has come to play a central role in a vast range of activities – from researching a business proposal to finding the nearest pizza parlour. The explosion of price comparison sites has, in my view, created a lucrative and lasting market that simply wouldn’t have been possible without search.
Search’s place is brilliantly summed up by thought leader John Battelle in his evocative phrase “the database of our intentions” – reflecting its impact not simply on commerce but on many aspects of our lives today.
Go to "Doing business in the white-box world"
Engage or die
5 podcasts
with this article
What the rise of Social Networking & User-Generated Content means for Traditional Media Giants and their Advertisers
In this article, we talk to some of the key players in our media network about the changing face of user-generated conttent including video sharing, writing reviews and photo sharing. We assess the challenges faced by traditional companies as they move deeper online, and we ask the all-important question: can they take their advertisers and income streams with them?
Go to "Engage or die"