Media Sector

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We actually have a system that meters and tracks how much money [a] piece of content is worth

Richard Rosenblatt

CEO, Demand Media

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In 2004, Richard became chairman of MySpace. During the next eighteen months, he led its transformation from a little-known site to one of the most-visited places on the web, increasing its value from $70m to $650m. Find out more about Richard Rosenblatt

The second highest source of traffic to websites in the UK are social networks.

Heather Hopkins

Vice President of Research, Hitwise UK

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As the vice president of research for Hitwise UK, Heather Hopkins analyses trends in traffic over the internet and works with the company's clients to help them grow their businesses online.

There's a lot of traditional advertisers wondering, is this one of those events where I have to jump in, even though it makes me feel uncomfortable.

Jeffrey Revoy

Vice President of Search and Social Media, Yahoo! Europe

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As a pure online player, Yahoo! increasingly finds itself competing for audiences - and therefore advertisers - with traditional media players who are rapidly expanding their presence on the web.

The key going forward will be to develop a brand both online and offline [that] has value in the perspective of the community.

Peter De Moninck

Chief Strategy and Internet Officer, Reed Business

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Peter de Monnink has a clear view of the forces shaping the online migration of brands - and a strong belief that the days of the print publication are far from numbered.

Having something which is created by the user that ceases to be relevant becomes loser generated content.

Jeff Henry

Head of Consumer Division, ITV

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In 2005, Jeff Henry became head of the Consumer Division, where he is responsible for delivering ITV content through a range of new platforms.

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