Harish Thawani, CEO Nimbus (audio)

I think the reason why we entered broadcasting was we saw it to be the most explosive growth area for anybody in the South Asian media and entertainment space. It provides unique opportunities for growth in India. We had the access to the content that would assure us of the eyeballs. We're highly skilled in advertising sales, having managed our own sales when we bartered content with networks. So, we had a strong franchise with advertisers, we had an excellent pipeline of product. We had the creative resources required to be able to put it together. What we did lack is the ability to distribute onto cable. And that was the only thing we had to learn.

But broadcasting was very clearly the space that our legacy and skills and franchise was almost compelling us to go into. And that was, I think, one of the wiser decisions that we've taken, because the business has very significantly expanded in the last 20 odd months that we've been in the broadcasting space.

Crevan O'Grady, Partner (video)

Well we see ourselves as an active shareholder in these businesses. In any business we invest in we are there to add value and we are there to make a difference in our period of ownership and that's the responsibility we have to our stakeholders. So when businesses are looking to expand, when businesses are looking to grow, we as a shareholder will want to be actively involved, we want to be supportive of strong management but we want to be sufficiently close to be able to make those judgements as a shareholder in a rapid and effective way. That's one of the benefits of private equity, you're talking directly with one shareholder on an ongoing and real time basis.