As disruptive technologies, changing behaviours and recessionary economics reshape the world of video entertainment, one factor remains constant – the ability of great content to deliver lasting value to its owners.

Video is at the heart of the entertainment industry.  Dominated by national television broadcasters, but increasingly consumed via online, on-demand and mobile platforms, video enthrals billions worldwide through diverse programming that ranges from movies and drama to sport and reality TV.

Across every genre, just one factor makes video worth watching: great content.  Content that spellbinds audiences.  Content that attracts subscribers and advertisers.

As a long-established investor in media businesses, 3i has experience right across the sector.  Our track record has seen us work with many great production and distribution businesses to build thriving, growing companies.  But looking ahead, it's our conviction that the greatest success in the sector will be achieved by one part of the value chain – those who own the rights to classic characters, formats and content.

On this site, we test our belief with a number of friends in the media sector.  These leading figures include David Elstein and Lord Alli, who've worked with us on major investments, as well as senior leaders in global giants such as NBC Universal, Sony and STAR TV.  Their perspectives encompass all stages of video's value chain, and share knowledge from Asia, Europe and North America. 

In times of economic and technological turbulence, views on the future seldom agree.  Our contributors have provided a range of vibrant, informed and occasionally provocative thinking, which you can explore in more depth by clicking through to our multi-media extras.

At 3i, we believe that our focus on fundamentals is reinforced by the very uncertainty that characterises the future.  Regardless of format, platform or economic conditions, content that achieves a deep bond with viewers will always be able to find a substantial audience, adapt to shifting dynamics, and generate premium returns for its owners.

To borrow Lord Alli's words: "We are buying, developing and building content which will last not just for the next five years, but for the next fifty."

Crevan O'Grady